Marketing Metrics & KPIs

Description

Top Marketing Metrics & KPIs that need to be tracked: Marketing Qualified Leads, Sales Qualified Leads, Cost Per Leads, Customer Acquisition Cost, Marketing Influenced Opportunity, Marketing Generated Opportunity, Won Deals, and etc.

Metrics Details

  • Won Deals: The number of won deals generated by marketing campaigns in the CRM.
  • Marketing Influenced Opportunity: The total amount of the deals influenced by marketing.
  • Marketing Generated Opportunity: The total amount of the deals generated by marketing campaigns in the CRM.
  • MQL from Website: The number of MQL which are generated from website.
  • MQL from Events: The number of MQL which are generated from events.
  • MQL from EDM: The number of MQL which are generated from edm campaigns.
  • MQL from Chatbot: The number of MQL which are generated from chatbot.
  • Inbound MQL: The number of MQL which are inbound to inquire about the product.
  • Cost Per Leads: The average cost of each Marketing Qualified Leads.
  • Customer Acquisition Cost: The average cost of each new customer.
  • Marketing ROI: The ROI of marketing investment to generate revenue.
  • Marketing Qualified Leads: The number of leads which are generated from marketing campaigns and qualified by the marketing team.
  • MQL in EMEA: The number of MQL whose contact persons are located in EMEA region.
  • MQL in APAC: The number of MQL whose contact persons are located in APAC region.
  • MQL in NA: The number of MQL whose contact persons are located in North America.
  • MQL in SA: The number of MQL whose contact persons are located in South America.
  • MQL/SQL Conversion: The conversion ratio from MQL to SQL.
  • Sales Qualified Leads: The number of leads which are generated from marketing campaigns and qualified by the sales team.
  • Chatbot Conversation Count: The number of conversation between the customers and the chatbot on the website.
  • Marketing Cost: The total cost of marketing campaign.
Categories
Author
Kyligence Zen