Most commonly-used SEO Metrics & KPIs based on Google search console data.
- Clicks: Total clicks is how many times a user clicked through to your site. How this is counted depends on the search result type.
- Impressions: Total impressions is how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.
- Position: Average position is the average position of your site in search results, based on its highest position whenever it appeared in a search. Individual page position is available in the table below the chart. Position determination can be complicated by features such as carousels or knowledge panels.
- CTR: CTR is the percentage of impressions that resulted in a click.